What’s on this chapter?

Advertisement form

Identifying social function of advertisement

Identifying structure of text and language features of advertisement

Why do people make advertisement?

Social Function of Advertisement

Advertisement is a picture, short film, song, etc. it is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners) to do/buy something.

An advertisement must be evocative, informative and persuasive.

What should we consider in making advertisement?

We should consider these things:

What products will be offered?

ho will be the target customers?

How will the products reach them?

At what price should the products be offered?

Structure of a text in advertisement

Product offered

Words to persuade

Giving information

Statements to persuade

How to reach the product

Language features of advertisement

The language in advertising should be:

1.Evocative

2.Informative

3.Persuasive

4.Powerful language

5.Easily understood by the consumers.

6.Simple language

7.Active sentence

8.Solid and strong language

9.Positive language